AUCTION TECHNOLOGY SPECIALIST (ATS)
The National Auctioneers Association created the Auction Technology Specialist (ATS) professional designation to provide Auctioneers with training in today’s technology, as well as provide instruction on how to use technology to improve one’s auction business. In today’s marketplace, technology and the Internet are affecting the way consumers choose to buy and sell goods. Adapting to advances in technology and meeting the expectations of your clients via the use of the Internet is becoming an industry standard. The ATS program was developed to assist Auctioneers in their use of technology in their auction business.
The ATS program consists of two sections. The first section takes place online using the Microsoft eLearning Center. This part of the course provides students with introductory training in using the Internet. In addition to introductory training, the Microsoft eLearning Center also provides training on new digital technology, as well as information on digital audio, photography and video. The second section of the course involves live classroom instruction. ATS students gain experience in conducting live and online static auctions. Training includes: lead generation and prospecting, inventory management, digital photography and video, image hosting, Internet marketing, payment processing, Web sites and enterprise integration.
ATS students must complete both courses of the program and submit documentation of two online auctions: Live-Online Auction and Static Online Auction. Auctioneers must complete 24 hours of continuing education every three years and pay an annual designation fee to maintain their ATS designation.
Sarah Boss has the Auction Technology Specialist (ATS) designation.